Margaritaville Holdings, in partnership with Songy Highroads (SHR) and The Wampold Cos. are planning a Margaritaville Resort for Montgomery, TX, at Lake Conroe. The 186-acre property, approximately one hour north of Houston, currently holds the 445-key La Torretta Lake Resort & Spa, which SHR acquired.
The renovations at 600 La Torretta Blvd. will add guest rooms and lakefront villas to the property. Two of the existing restaurants will be converted into LandShark Bar & Grill and 5 o’Clock Somewhere Bar & Grill, two Margaritaville brands. Other upgrades will include an 18-hole golf course, tennis facilities, a spa, additional restaurants, outdoor pools, and 45,000 square feet of indoor/outdoor meeting space. The resort is scheduled to open in Q3 2020.
Atlanta-headquartered SHR and Wampold, based in Baton Rouge, LA, will serve as the resort’s co-managers. Benchmark Global Hospitality will be the resort manager.
Pictured: La Torretta Lake Resort & Spa, Montgomery, TX
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