Is your workload outpacing your time? You’ve likely heard that leveraging artificial intelligence can help you work more efficiently. If you haven’t integrated AI into your business yet, don’t let these four common misconceptions prevent you from increasing your productivity.
MYTH: AI Is Meant for Large Tech-Focused Businesses
Reality: AI is accessible for all types of businesses—including real estate. Regardless of the size or budget of your real estate business, there are free and low-cost tools available to assist with your administrative and marketing tasks.
MYTH: AI Is Too Complicated To Use
Reality: You don’t have to be tech-savvy. There are plenty of user-friendly tools that work with simple prompts, such as “Enhance this listing description,” “Turn this blog into a podcast,” or “Translate the following social post into Spanish.”
MYTH: AI Will Make Real Estate Agents Obsolete
Reality: AI enhances your work and helps you work smarter, but it doesn’t replace the relationship you’ve built with your clients. Your clients still want a trusted human advisor.
MYTH: AI Is Evolving Too Fast To Keep Up
Reality: While it’s true that AI technology is changing every day, it also means you may get better results now than you have in the past.
Don’t get deterred. If it seems overwhelming, start small and grow from there.