To stand out in a sea of messages, you need to be easy to recognize. Using the same branding everywhere—colors, fonts, photos, and signature style—makes you memorable and presents a professional image.
People Like What They’re Used To
In psychology, it’s called the mere-exposure effect: Seeing the same things repeatedly makes us feel more positive toward them. If your branding is consistent everywhere it appears, you’ll more quickly gain the benefit of familiarity.
Repeat Yourself
Everything that represents you should tell the same story. Use the same visual storytelling in each piece of marketing material, so that someone could glance at your website, your business card, or your social media profiles and instantly see that they are all part of the same brand.
Make a Style Guide
Collect all your brand assets (e.g, logo, color codes, fonts, headshots, and slogans) in one file. You can then refer to it every time you create a new marketing piece. Check existing materials against your guide, and make any changes needed.
Don’t Be Shy
Remember: It takes repetition for people to notice you. By presenting a consistent image in many places over time, you make it easier for potential clients and existing ones to respond to your distinctive look and message.