You worked hard to earn your real estate designations and certifications. If clients and prospects don’t know what they mean, they won’t fully appreciate what you have to offer.
Consider these strategies when marketing your designations and certifications.
Tie the skills to the training
Your average homebuyer probably doesn’t know what you learned during your Graduate, REALTOR® Institute classes. But they will value the skills you gained.
Explain the connection: “I am better able to help you negotiate the purchase of your house because of my GRI training.” “I can help you make the most out of your available benefits because of my Military Relocation Professional certification.”
Tout the extra features
Many certifications and designations give you access to special networks or resources that other agents don’t have. Share that information with prospects: “My Certified International Property Specialist designation connects me with professionals around the world. That helps me better serve you.”
Show your work
Take a moment to explain what it took to earn your credentials. “I took three in-depth courses covering economics, property development, and contract topics to earn my Texas Accredited Commercial Specialist certification.”
Your marketing raises everyone’s profile
Describing your expertise can help your business, but it also helps REALTORS® everywhere. Your marketing reinforces the idea that REALTORS® are knowledgeable trusted professionals who adhere to the highest standards.
Differentiating yourself in your market is key to building your brand and growing your business. If you have certifications and designations, don’t keep it a secret. The letters behind your name can do much more than just demonstrate your skills.