Are you looking for a way to gain more exposure for your real estate business? YouTube Shorts are an easy way to attract attention. With your smartphone and YouTube’s creation tools, you can create quick, engaging content to connect with a new audience.
What Are YouTube Shorts?
Shorts are vertical mobile-friendly clips or videos with a maximum length of 3 minutes.
How Do You Create Shorts?
If you don’t already have one, create a YouTube channel account. Once you record a video on your smartphone, use the YouTube Studio on your computer or the YouTube app on your phone to edit, combine videos, add a voiceover, filters, music, and more. Since many users watch videos with the sound off, be sure to add text overlays and captions to communicate your message. When done, create a title and description.
What Kind of Content Should You Create?
Whether you are aiming for brand awareness, sharing tips and advice, or showcasing your latest listings, keep it concise. In the description, include details on how viewers can contact you and find more information. Additionally, if you have created Instagram Reels or TikTok videos in the past, you can repurpose them into YouTube Shorts.
How Do Viewers Find Them?
Even if someone isn’t subscribed to your channel, YouTube Shorts can be found in various locations on the platform, including the YouTube homepage, Shorts page, and the Shorts tab on the mobile app.
You can also grow your channel and increase your views by including your YouTube Shorts in your newsletters and on your Facebook page.